Hi, I'm Jay.

What I'm about.

I don't believe in cookie-cutter programs, 30-day miracles, or fitness as aesthetic. I believe in consistent reps, honest numbers, and building a body that lasts past your 30s.

I've been coaching since 2019 — seven years of reading bodies, writing programs, and figuring out what actually moves the needle. ACE & NCSF-certified, training Hyrox for Chiba 2026, running a full roster of 1:1 and duo clients at Platinum Fitness. Coaching is the engine — everything else I build runs on top of it.

My training philosophy, in 4 lines.

• 01. Progressive overload is law. If the weight, reps, or quality isn't going up over time, the program is lying to you.
• 02. Form before load. Every rep is an audition. I'll video it, break it down, and send it back.
• 03. Consistency beats intensity. I'd rather you train 3x/week for a year than 6x/week for 6 weeks.
• 04. Nutrition is 50%. We'll talk about it. Not in a weigh-everything-cult way. In a your-numbers-matter way.